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Why do we collect personal information and what is our legal basis for doing so?

We will only use your personal data in accordance with the law (EU General Data Protection Regulation (EU) 2016/679 and the UK Data Protection Act 2018). We will use your personal data in the following circumstances:

  • Where you provide consent as outlined by Article 6(1)(a) of GDPR. This includes;
    • Subscription to our eNewsletter, offers, competitions and/or product tips (opt-in)
  • To perform a contract when you participate in Consumer Insights or purchase goods from us as outlined by Article 6(1)(b) of the GDPR. This includes;
    • Creating a Customer Order Record
    • Facilitating an automated decision as part of financial fraud checks
    • Arranging for delivery or collection of your goods
    • Registering and honouring your Guarantee
    • Facilitation of a Payment Plan
    • Ensuring your product performs as expected
    • Participating in a focus group, in-home research or in-home testing
  • Notifying you of a Product Recall Where it is necessary for our legitimate interests (or those of a service provider) as outlined by Article 6(1)(f) of the GDPR. This includes;
    • Monitoring performance of our website
    • Analysing behaviour patterns of visitors to our website
    • Diagnose and fix technology problems and improve the performance of a product
    • Facilitation of recovering bad debt
    • Inviting you to provide feedback, take a survey or write a product review following a purchase of goods
    • Reviewing social media sites to see what our consumers are saying about us
    • Arranging for delivery of promotional goods on behalf of a retailer or distributor
  • Where we need to comply with a legal or regulatory obligation as outlined by Article 6(1)(c) of the GDPR. This includes;
    • Recording details of Data Subject Requests
    • Notifying you of changes to our Privacy Notice or Terms and Conditions
    • Ensuring the personal information we hold about you is up to date and accurate
    • Adherence to legislation regarding consumer rights and personal injuries
    • Requests to disclose information to law enforcement or regulatory bodies

For further information regarding the personal information we collect and our legal reasons for doing so, please email