How long do we keep your personal information?

We will only keep personal data for as long as is necessary and as required by law;

• For the duration that you have an account with us
• Until you update your preferences or opt-out to receiving marketing communications (eNewsletters, competitions and/or product tips) for which you previously provided consent
• For 6 years where you have purchased a product from us to facilitate your Guarantee and our obligations within the Consumer Rights Act 2015. Please note that if we have entered into a contractual relationship (e.g. a sales, service or employment contract) with you, we may store your personal data after the end of our contractual relationship as long as we have a legitimate interest for the processing including the duration of the statutory limitation periods.
• Until the time limit for any legal challenges to the supply of the goods or personal injury claim have expired

For the duration of the time-specific contract for consumer insights, in-home testing or in-home research